Understanding the Nature of Constraints What Are Constraints? So, first things first, let’s talk about what constraints are. In my experience, constraints are limitations or rules that shape the framework of a problem or decision-making scenario. Think of it as setting the stage for a play; every actor has their role, but the script guides […]
Understanding Twitter Ad Groups What is an Ad Group? Starting off, let’s clarify what an ad group really is. Essentially, in Twitter advertising, an ad group is like a container for your ads and associated settings. It’s where you manage all the creatives, targets, and budgets for a specific campaign. So, it’s quite handy and
Understand Your Target Audience Identifying Your Ideal Customer Profile When it comes to LinkedIn ads, the first thing I always do is sit down and really think about who I’m trying to reach. Your target audience doesn’t just magically show up; you have to know them like a friend. Start by creating an Ideal Customer
Define Your Target Audience Clearly Identify Who You Want to Reach One of the first things I learned when delving into LinkedIn Ads is the importance of knowing exactly who your audience is. I’ve made the mistake of being too broad in my targeting, thinking it would yield a wider reach. Spoiler alert: it didn’t