The Basics of LinkedIn Advertising Costs Understanding LinkedIn Ads When diving into LinkedIn ads, it’s crucial to grasp the basics. LinkedIn has carved out a niche for itself as a professional networking platform, and that means the type of advertising it offers is targeted towards businesses and professionals. Unlike Facebook or Instagram, where the audience […]
The Scope of the Project Understanding Your Needs You know, diving into ad creative design starts with understanding what you really need. Do you want something bright and flashy, or more subtle and sophisticated? This decision often comes down to your brand’s personality. It’s super important to define your goals beforehand because that will ultimately
Understanding TikTok’s Ad Budget Why the Ad Spend Matters As a marketer, I’ve always been curious about how platforms allocate their ad budgets. TikTok, in particular, has exploded in popularity, which makes its spending strategies a vital learning point for anyone in marketing. Understanding their ad spend can help us grasp their target audience and
Understanding Your Design Needs Identifying Your Target Audience When diving into the world of Facebook ads, the first step is to know who you’re talking to. Your audience dictates not just the message, but also the design aesthetic. What resonates with a teen audience might not hit the mark with seniors. So, I always start
1. Keywords and Bids Understanding Keyword Selection One of the first things I learned when diving into Google Ads is that keywords are central to the entire process. Picking the right keywords means you’re not just throwing spaghetti at the wall and seeing what sticks; you’re strategically targeting your ideal customers. I remember when I
Understanding LinkedIn Ads Basics Types of Ads After diving into LinkedIn ads, the first thing I learned is that they come in different flavors. There’s sponsored content, which appears directly in the feeds, and I absolutely love how native it feels for users. Then there are text ads, which are a classic go-to for quick