The Cost of Using AI in Advertising Understanding the Pricing Structure When I first started dabbling in AI for my advertising campaigns, the pricing structure threw me for a loop. I mean, we’re talking about ranges that could go from free to thousands of dollars every month. Typically, you’d find subscriptions that charge based on […]
Understanding Google Ads Pricing Models CPC, CPM, and CPA Explained When I first delved into Google Ads, I was fascinated by the different pricing models available. The most common one is Cost-Per-Click (CPC), where advertisers pay only when someone clicks on their ad. This is fantastic because it means you’re paying only when you’re getting
Understanding The Basics of Google Ads Costs What Influences Google Ads Pricing? First off, let’s chat about what actually influences the pricing when you’re running Google Ads. One of the biggest players in this game is the competition within the specific industry you’re advertising in. If you’re in a highly competitive space, your costs can