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Should I Test Ad Creatives In A New Ad Set

Understanding the Importance of A/B Testing What is A/B Testing? A/B testing, or split testing, is a method in marketing where you compare two versions of a single variable to determine which one performs better. As a marketer, I’ve found this technique to be crucial for optimizing ad performance. Instead of guessing what might work, […]

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How To Retarget On Facebook With New Ad

Understanding the Basics of Retargeting What is Retargeting? Let’s kick things off with the basics. Retargeting is a marketing strategy designed to re-engage users who have previously interacted with your brand but didn’t convert. Think about it like this: you’ve been on a website, maybe scrolled a bit, and then left without making a purchase.

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