1. Understand the Importance of Retargeting Why Retargeting Matters When I first dabbled in digital marketing, I quickly learned that retargeting is a game changer. Imagine this: someone visits your website, checks out your products, but then bounces away without making a purchase. Retargeting allows you to bring those potential customers back into your sales […]
Understanding TikTok Ad Formats Types of TikTok Ads First off, let’s dive into the various types of TikTok ads available. TikTok offers several ad formats, like In-Feed Ads, Brand Takeover Ads, and TopView Ads. Each serves a different purpose and appeals to different audiences. For example, In-Feed Ads are inserted between user videos and are
Understanding the LinkedIn Connection Dynamics What Happens When You Send a Connection Request So, I remember when I first started using LinkedIn. I was excited to connect with professionals and grow my network. But then, reality struck: not everyone I sent a connection request to actually accepted it. It’s a common thing; maybe they missed
As someone who’s navigated the sometimes murky waters of LinkedIn advertising, I get it: You’ve put in the effort, crafted a compelling ad, and hit that “activate” button, but then you’re met with radio silence. Here’s the down-low on why your LinkedIn ad might not be delivering despite being active. 1. Targeting Issues Understanding Your