Understanding Why You Might Need to Change the End Date Ad Performance Evaluation When I first started with Google Ads, I was a bit overwhelmed by the analytics. But over time, I learned that taking a close look at how a campaign is performing can make a massive difference. If your ad is doing better […]
Identifying Your Audience Understanding Who to Target When it comes to LinkedIn ads, the first thing I always do is pinpoint my audience. You want to know exactly who you’re speaking to. Think about factors like industry, job title, and location. When you know your audience well, it becomes easier to create tailored ads that
Understanding Your Marketing Goals Defining Target Outcomes First off, let’s take a moment to really dig into what you’re trying to accomplish with your LinkedIn ad campaign. What are your key objectives? This is crucial because your goals directly impact how much you should spend. Are you looking for leads, brand awareness, or maybe boosting
Understanding Your Video’s Context Why Context Matters When considering whether to run Google Ads on a freshly uploaded video, context is everything. Have you ever watched a video that felt strangely out of place? That’s an example of why context matters. If your content aligns well with current trends, events, or your audience’s needs, it
Understanding Your Audience Who Are They? Before diving headfirst into running ads on your new video, it’s crucial to know who you’re actually trying to reach. Understanding your audience is like finding the right keys to unlock their interest. Spend some time analyzing the demographic data YouTube provides. It gives insights into who’s watching, where