Understanding Facebook Lead Ads What are Facebook Lead Ads? Alright, let’s kick things off with the basics. Facebook Lead Ads are a fabulous tool for collecting information from potential customers right on the platform. Instead of sending users off to your website to fill out a form, these ads allow them to do it without […]
Understand Your Target Audience Identify Your Segments Before diving into retargeting, it’s crucial to really understand who your audience is. We’ve got to look beyond just demographics; think about their behavior. In my past experiences, I’ve found it super useful to segment my leads based on their interactions. Were they hot leads or just curious
Understanding Retargeting on Facebook What is Facebook Retargeting? So, let’s kick things off with the basics. Retargeting is a super powerful way to re-engage potential customers who’ve shown interest in your products or services but didn’t convert. I often think of it as a gentle nudge to remind them about what they might be missing