Understand Why TikTok Ads Show Up Targeted Advertising Mechanism So, here’s the deal. TikTok, like many social media platforms, uses a targeted advertising mechanism based on your preferences and behaviors. If you’ve been liking, sharing, or even pausing on certain videos, TikTok takes note of that. It crafts ads that align with your interests, which […]
The Rise of TikTok Influencers The Evolution of TikTok It’s incredible to see how TikTok has transformed from a simple lip-sync app to a powerhouse of creativity and marketing. When I first started scrolling through TikTok, I never imagined it would become a platform for brands to reach millions. It all began with dance trends
Understanding Ad Creatives What Is an Ad Creative? Ad creatives are the specific assets that make up your ads on Facebook. Think of them as the face of your marketing campaign. They can include things like images, videos, text, and calls to action. When you craft an ad, you’re essentially telling a story that you