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Can You Retarget People Who’ve Seen Your Ad On Facebook

As a digital marketer, one question I often get (and one I personally pondered when I first dove into Facebook advertising) is whether you can retarget people who have seen your ad. Spoiler alert: yes, you can! However, the process might seem a bit complex at first, so let’s break it down into 5 manageable […]

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Can You Retarget People Who’ve Engaged With Your Facebook Ad?

Understanding Facebook Engagement What Constitutes Engagement? So, what do we mean by engagement on Facebook ads? It’s not just about likes, my friends. Engagement can be comments, shares, clicks, or even views. Basically, if someone interacts with your ad in any way, they’re showing interest. And that’s a big deal! Every kind of interaction gives

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