Step 1: Set Up Your LinkedIn Campaign Manager Account Creating an Account First things first, you need a LinkedIn Campaign Manager account. If you’re already using LinkedIn for personal or business profiles, this should be a piece of cake. Just head over to LinkedIn and find the Campaign Manager section. You’ll be prompted to either […]
Understanding Call Tracking in Advertising What is Call Tracking? So, let’s kick things off by talking about call tracking. Picture this: you put a catchy ad out there, and why not throw in a phone number? Call tracking lets you know exactly where those phone inquiries are coming from. It’s like having a window into
Understanding Your Audience Identify Your Target Demographic First and foremost, know who you’re talking to! TikTok is a treasure trove of diverse users, but not every ad will resonate with everyone. Take some time to dive into TikTok’s analytics tools. There you’ll find age groups, interests, and even locations of your audience that can help