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How Do Google Pmax Campaigns Use Location Targeting?

Understanding Location Targeting in Google Pmax Campaigns What is Location Targeting? When we talk about location targeting in Google Pmax campaigns, we’re diving into one of the most pivotal aspects of digital marketing today. Essentially, it’s about narrowing your audience based on their geographical location. Think about it: wouldn’t you want your ads to reach […]

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Can Google Pmax Campaigns Replace Manual Campaigns?

Understanding Google Pmax Campaigns What Are Pmax Campaigns? So let’s dive right in and tackle what Performance Max (Pmax) campaigns are all about. In a nutshell, these campaigns let you use a single campaign to access all Google Ads inventory, from search to display, and even YouTube. It’s pretty wild if you think about it,

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