Understanding Your Audience on Medium Analyzing Reader Behavior So, the first step in retargeting anyone, especially your readers on Medium, is to really understand who they are. I’ve spent countless hours fumbling through analytics, trying to decipher what my readers care about. You’ll want to dive into your article stats and check which pieces resonate […]

Understanding Your Audience on Medium Analyzing Reader Engagement First things first, if you want to retarget your Medium readers, you need to dive into who they are. I like to start by checking out the engagement stats on my posts. Are they clapping for the content? How many comments are there? Understanding these metrics helps