Define Your Target Audience Understanding Your Current Customer Base First off, let’s talk about who you’re marketing to. Understanding your customer base is pivotal. Personally, I’ve found that analyzing existing data on your current customers—like demographics, interests, and behaviors—can give you a solid start. Facebook provides great tools like Audience Insights that can help you […]
Understanding Audience Targeting What is Audience Targeting? Audience targeting is basically about reaching out to the right crowd for your business. Having spent years in digital marketing, I can tell you that knowing who you’re talking to can make or break your campaign. It’s all about narrowing down your audience to those who have shown
Understanding Audience Segmentation Identifying Your Target Audience First off, you really want to dig deep into who your audience is. You might think you know your target market, but trust me—taking a closer look can yield surprising insights. Consider their location, demographics, interests, and behaviors. The more you know, the more effective your retargeting will