Define Your Audience Understanding Your Current Customers When I first started delving into Facebook ads, I was overwhelmed by the options and possibilities. The very first step in crafting a remarkable retargeting ad is to really understand who your audience is. Dive deep into your analytics and find out what your current customers look like. […]
Understanding Retargeting Ads What is Retargeting? Retargeting, sometimes called remarketing, is a digital advertising strategy that focuses on individuals who have already visited your website or interacted with your brand. You know that feeling when you browse a site and then see ads for it everywhere? That’s retargeting at work! In my experience, retargeting ads
Understanding Retargeting Ads What Are Retargeting Ads? Alright, let’s kick things off with the basics. Retargeting ads, or remarketing as some folks like to call them, are those sneaky little ads that follow you around the internet. You know the ones – you look at a pair of shoes, and suddenly they’re everywhere, popping up