1. Understanding LinkedIn’s Advertising Options LinkedIn Ads Overview When I first dipped my toes into LinkedIn advertising, I was overwhelmed by the options available. This platform isn’t just about job postings; it’s a robust space for brands to reach their target audience. The main types of ads you can run include Sponsored Content, Sponsored InMail, […]
Understanding the LinkedIn Audience Who Uses LinkedIn? When I first thought about advertising on LinkedIn as a photographer, I had to get a grip on who exactly was hanging out there. This platform isn’t just your regular social media scene; it’s a professional networking site. The audience consists primarily of professionals, recruiters, and businesses looking
Identify Your Audience Understanding Your Target Market First things first, you gotta know who you’re talking to, right? When I started running LinkedIn ads, I realized that just throwing money at the platform doesn’t cut it. You really need to pinpoint your audience. Consider their industry, job titles, and what challenges they’re facing. If you
Understanding LinkedIn Ads What Are LinkedIn Ads? Let’s kick off by diving into what LinkedIn ads actually are. Simply put, they’re paid promotions you can create to reach your target audience on LinkedIn. It’s not just about having a presence on the platform; it’s about making sure your message stands out amid all the other