Understanding Google Ads Overview What are Google Ads? So, let’s dive into what Google Ads even is. At its core, Google Ads is a paid advertising platform that allows businesses to promote their products or services through ads on Google’s extensive network, including YouTube. I remember when I first stumbled upon it; I was amazed […]
Understanding Your Video’s Context Why Context Matters When considering whether to run Google Ads on a freshly uploaded video, context is everything. Have you ever watched a video that felt strangely out of place? That’s an example of why context matters. If your content aligns well with current trends, events, or your audience’s needs, it
Understanding the Importance of Scheduling Your Ads Why Timing Matters In my experience, grasping the timing of your Google Ads is a game-changer. Running ads without a proper schedule can lead to wastage of your hard-earned cash. You might find that customers engage more at certain times of the day or week, and capitalizing on
Understanding Your Audience Who Are They? Before diving headfirst into running ads on your new video, it’s crucial to know who you’re actually trying to reach. Understanding your audience is like finding the right keys to unlock their interest. Spend some time analyzing the demographic data YouTube provides. It gives insights into who’s watching, where