Understanding Search Terms What Are Search Terms? Let me start with the basics. Search terms are the actual words and phrases that users type into Google when they’re looking for something. They’re not just keywords that we throw at our ads, but rather the real queries that connect us to potential customers. Understanding this is […]
Understanding Why You Might Need to Change the End Date Ad Performance Evaluation When I first started with Google Ads, I was a bit overwhelmed by the analytics. But over time, I learned that taking a close look at how a campaign is performing can make a massive difference. If your ad is doing better
Understanding Google Ads and SEO What Are Google Ads? Let’s kick things off by addressing what Google Ads really are. In my years of experience, I’ve found that many folks don’t really understand how these ads function. Essentially, Google Ads are paid advertisements that appear in the search results. They’re usually labeled “Ad” or “Sponsored”