As a digital marketer, one question I often get (and one I personally pondered when I first dove into Facebook advertising) is whether you can retarget people who have seen your ad. Spoiler alert: yes, you can! However, the process might seem a bit complex at first, so let’s break it down into 5 manageable […]
Understanding Your Audience Dive Deep into Analysis When it comes to retargeting, really getting to know your audience is critical. I remember the first time I dove into Facebook Insights—it was like discovering a treasure trove of information just waiting for me to unlock it. By analyzing metrics such as demographics, interests, and behaviors, I
Understanding How Google Search Works The Basics of Search Algorithms So, let’s kick things off by understanding just how Google’s search algorithms tick. Picture this: every time somebody bolts off a search query, there’s a massive behind-the-scenes hustle happening. Google’s algorithms sift through countless web pages, looking for the most relevant content based on all
Understanding Facebook Retargeting What is Retargeting? Alright, let’s start at the beginning. Retargeting is basically the process of showing ads to people who have already interacted with your brand. This could be someone who visited your website, clicked on your ad, or engaged with your posts on Facebook. It’s your second chance to make a