Understanding Your Campaign Goals Defining Success Metrics When embarking on a LinkedIn ad campaign, the first thing I always do is to clearly define my success metrics. Are you looking for brand awareness, leads, or maybe even direct sales? Depending on what you want to achieve, the duration of your campaign can vary significantly. For […]
The Audience Size Understanding Your Target Audience When you start planning a Facebook retargeting ad campaign, the very first thing you should consider is your audience size. I remember when I first dipped my toes in retargeting, and I was pleasantly surprised at how much a well-defined audience can affect the costs. The more refined
Understanding LinkedIn Ad Formats Different Types of Ads Available First off, let’s dive into the different types of LinkedIn ads you can use for your retargeting efforts. LinkedIn offers various formats like Sponsored Content, Message Ads, and Dynamic Ads. These formats are designed to catch the eye of users who are already familiar with your