Understand Your Target Audience Research Demographics One of the first steps I take when planning to dive into TikTok advertising is understanding who I am speaking to. It’s crucial to research the demographics on TikTok, as the platform leans heavily towards a younger crowd, primarily Gen Z and millennials. You want to know their interests, […]
Define Your Target Audience Understand Your Market Before diving into TikTok advertising, it’s crucial to know who you’re trying to reach. From my experience, conducting thorough market research is key. Look at demographics, interests, and behavior patterns. This will help tailor your ads to speak directly to your audience’s needs and desires. Utilize tools like
Understanding Google Pmax and Its Unique Features What is Google Pmax? Google Performance Max, often referred to as Pmax, is a campaign type that leverages machine learning and a unified buying solution across Google’s channels. This means it uses data to optimize ad performance effectively. Personally, I find that diving into how Pmax works can
Understanding Facebook Retargeting What is Retargeting? Retargeting is one of those magical tools in digital marketing that can take your campaigns from “meh” to “wow!” It’s all about reaching out again to those folks who’ve shown interest in your brand but didn’t quite make that leap to purchase. Think of it as a gentle nudge,