Understanding Search Terms What Are Search Terms? Let me start with the basics. Search terms are the actual words and phrases that users type into Google when they’re looking for something. They’re not just keywords that we throw at our ads, but rather the real queries that connect us to potential customers. Understanding this is […]
Landing Page What is a Landing Page? When I first dove into digital marketing, the term “landing page” popped up everywhere. Basically, it’s the page that users land on after clicking an ad—like the welcome mat for a website. It’s designed specifically to convert visitors into leads or customers. Sounds easy, right? But there’s a
Landing Page Defined Understanding the Basics Let’s kick things off with the basics. A landing page is essentially the page that you land on after clicking an ad or a link. It’s designed with a specific purpose in mind, whether that’s generating leads, sales, or just providing information. Understanding this concept is crucial if you’re