Understanding the Importance of A/B Testing What is A/B Testing? A/B testing, or split testing, is a method in marketing where you compare two versions of a single variable to determine which one performs better. As a marketer, I’ve found this technique to be crucial for optimizing ad performance. Instead of guessing what might work, […]
Defining Your Goals for Ad Variation Testing Understanding Your Objectives Before I dive into the world of Google Pmax and start testing ad variations, I take some time to clearly define my goals. Why am I testing these variations? Is it to increase clicks, conversions, or maybe engagement? Knowing what success looks like for me
Define Your Target Audience Get Specific with Your Audience When launching a LinkedIn Lead Gen ad, the first thing I always do is define who I’m talking to. It sounds simple, but I can’t stress enough how important it is to get specific. Think about the industries you want to reach, the roles of the
Hey there! If you’ve ever dabbled in online advertising, you probably know how crucial it is to know what works and what doesn’t. It can feel like a guessing game at times, right? But worry not! I’m here to share my personal insights on how to effectively split test your ads creative – because let’s
Hey there! If you’ve ever dipped your toes into the world of LinkedIn advertising, you probably felt a whirlwind of excitement, mixed with a hint of confusion. I’ve been in your shoes, and through a lot of trial and error, I’ve discovered five effective ways to test LinkedIn ads that can seriously boost your campaign
As a marketer, figuring out which ads work best on Facebook can feel like an endless cycle of trial and error. However, with proper testing methods, it becomes a whole lot easier. From my personal journey, I’ve pinpointed a few key areas that can drastically change your outcome. In this article, I’m going to break