The Role of a LinkedIn Admin in Advertising Understanding LinkedIn Admins First off, let’s clear the air about what a LinkedIn Admin actually does. Admins usually handle a company’s LinkedIn Page—they can post updates, respond to comments, and even manage followers. Basically, they’re the gatekeepers of your company’s online identity. Not every person within a […]
Understanding Retargeting on Facebook What Is Retargeting? Retargeting is a strategy that helps marketers reach users who have already interacted with their brand but didn’t convert on their first visit. This means that if someone checked out your page but didn’t buy anything, retargeting lets you show them ads later — you know, reminding them
Understanding How Google Search Works The Basics of Search Algorithms So, let’s kick things off by understanding just how Google’s search algorithms tick. Picture this: every time somebody bolts off a search query, there’s a massive behind-the-scenes hustle happening. Google’s algorithms sift through countless web pages, looking for the most relevant content based on all
Understanding the Role of a Virtual Assistant What Is a Virtual Assistant? So, let’s start from the top. A Virtual Assistant, or VA for short, is someone who helps you with administrative, creative, or technical tasks while you focus on the big picture. Think of them as your right-hand person, but working remotely. They can
Understanding the Review Process What Happens During Review? When you submit your LinkedIn ad, it doesn’t just pop up on users’ feeds. There’s a whole review process behind the scenes. First, your ad is checked against LinkedIn’s advertising policies. That means they look for compliance regarding content, imagery, and even the landing page. It’s like
Understanding Your Audience Empathy as a Driving Force One of the first things I learned in my journey as an ad creative is the importance of empathy. To create compelling ads, you need to step into the shoes of your audience. What are their pain points? What do they aspire to? Understanding this can significantly
Understanding the Basics of Facebook Retargeting What is Retargeting? Retargeting, or remarketing, is a powerful tool in digital marketing that allows us to reconnect with users who have previously interacted with our website or app. Imagine someone visiting your online store, browsing through products, but then leaving without making a purchase. With retargeting, you can