Understanding the Basics of Retargeting What is Retargeting? So, let’s kick things off with the fundamentals. Retargeting is a digital marketing technique that allows you to serve ads to people who have already interacted with your brand but didn’t convert. Basically, it’s like giving a gentle nudge to those who might have gotten distracted or […]
1. Understand the Importance of Retargeting Why Retargeting Matters When I first dabbled in digital marketing, I quickly learned that retargeting is a game changer. Imagine this: someone visits your website, checks out your products, but then bounces away without making a purchase. Retargeting allows you to bring those potential customers back into your sales
Understanding Your Audience Analyzing Video Engagement When I first started working with Facebook ads, I quickly realized that understanding my audience was crucial. One of the best indicators of engagement is video views. By diving deep into the analytics, I could see who was interacting with my content – and what was resonating. It’s not
Understand Your Audience Why Knowing Your Audience Matters So, the first thing to wrap your head around is that understanding your audience is like having a superpower in marketing. You wanna know who’s checking out your stuff, right? Well, Facebook gives you tools to figure that out. When you know who they are, you can