Understanding the Basics of Facebook Retargeting What is Retargeting? So, first off, let’s break down what retargeting really is. In simple terms, it’s a way to re-engage visitors who have already shown interest in your products or services but didn’t end up converting. Imagine someone browsing your site, checking out your amazing products, but just […]
Understanding Retargeting Basics What is Retargeting? So, before we dive in, let’s chat about what retargeting really is. Think of it like this: it’s your way of following those potential customers around the web after they’ve shown interest in your product. They’ve visited your site, maybe added something to their cart, but then—poof!—they disappear. With
Define Your Target Audience Understanding Customer Behavior Alright, so let’s get into it! The first step to retargeting effectively is really knowing who your audience is and what tickles their fancy. Think about the last time you clicked on an ad; it probably caught your eye for a reason, right? That’s what you want to
Understanding the Basics of Retargeting What is Retargeting? When I first got into digital marketing, the term “retargeting” threw me off a bit. Simply put, retargeting is like waving hello to visitors who checked out your site but left without making a purchase. It uses cookies to track their behavior and then presents them ads