Understanding the Pricing Models Different Pricing Structures When it comes to Google Ads, the pricing isn’t just black and white. There’s a bunch of models out there. You’ve got the hourly rate, which means you pay based on the time someone spends managing your campaigns. This can be great if your needs are pretty straightforward. […]
Understanding The Basics of Google Ads Costs What Influences Google Ads Pricing? First off, let’s chat about what actually influences the pricing when you’re running Google Ads. One of the biggest players in this game is the competition within the specific industry you’re advertising in. If you’re in a highly competitive space, your costs can
Setting Up Your Google Ads Account Creating Your Account Getting started with Google Ads is a breeze! The first thing you want to do is create a Google Ads account. Just head over to the Google Ads website and sign up with your existing Google account or create a new one. I remember the excitement
1. Understand Google Ads Basics What is Google Ads? So, let’s kick things off! Google Ads is essentially an online advertising platform that allows businesses and nonprofits like us to promote our missions directly to a targeted audience. Rather than just hoping people stumble upon our website, we can actively bring our message to the
Step 1: Define Your Goals Understanding Your Business Objectives When I first started running Google Ad campaigns, the most crucial initial step for me was to get a clear grasp of what I wanted to achieve. Were we looking to drive traffic to our website, generate leads, or perhaps increase sales directly? Defining these goals
Understanding Your Goals Defining Clear Objectives When I first dipped my toes into the Google Ads pool, I realized that setting clear goals was crucial. Whether it was driving traffic, generating leads, or making sales, knowing what I wanted to achieve helped shape my campaign. I often suggest visualizing the end result—how many leads do
When it comes to digital advertising, Google Ads can be a game changer for your business. But before you jump in, it’s essential to have a firm grasp on what it might cost you. I’ve spent years in the marketing trenches, and I’m here to break it down into five key areas you should consider