Hey there fellow marketers! As someone who has navigated the tricky waters of online advertising, I want to share some insights about LinkedIn ads—specifically, how frequently they’re served to your audience. It’s something I’ve pondered over and believe it’s crucial to your marketing strategy. Let’s break it down into our eight main areas of focus. […]
Know Your Audience Research Their Interests When I first started running ads on LinkedIn, I made the mistake of not knowing who I was talking to. It’s crucial to research the interests, professions, and pain points of your target audience. This makes your messaging resonate well with them. So dive deep into LinkedIn profiles, share
Step 1: Sign Into Your LinkedIn Account Accessing Your Profile First things first, you gotta log into your LinkedIn account. If you’re like me, you’ve probably got a few tabs open already, and LinkedIn is one of them. Just hit that login button and enter your credentials – super simple! Once you’re in, head over
Identify What Badges Are Available Understanding Badges Badges on LinkedIn are a fantastic way to showcase your achievements, whether they come from certifications, courses, or professional organizations. They visually represent your skills and accomplishments to potential employers or connections. I used to overlook these until I really dug deeper — bad idea! When I first
1. Understanding the Importance of Continuous Learning Why Continuous Learning Matters In today’s fast-paced professional landscape, continuous learning has become more than just a buzzword. It’s essential for staying relevant and enhancing your skill set. Personally, I’ve witnessed how industries evolve quickly, and those who adapt through ongoing education find themselves at an advantage. Whether
Understanding LinkedIn’s Algorithm What is the LinkedIn Algorithm? So, let’s get into what the LinkedIn algorithm is all about. Basically, it’s a super-complicated set of rules that decides what content gets served up to whom. LinkedIn wants to ensure that users see relevant and engaging content, so they designed this algorithm to prioritize certain posts
Showcase Your Continuous Learning Journey Why Continuous Learning Matters In today’s fast-paced professional landscape, keeping your skills sharp is essential. I’ve often found that employers are no longer just looking for degrees; they want to see how you’re actively keeping your knowledge and expertise refreshed. By adding LinkedIn Learning courses to your profile, you demonstrate
Understanding LinkedIn Articles What Are LinkedIn Articles? Okay, first off, let’s get clear on what LinkedIn articles are! When I first dipped my toes into the LinkedIn waters, I was amazed at how robust the platform is for sharing insights and professional content. LinkedIn articles are essentially long-form posts that allow users to write and