Understanding the Basics of Google Performance Max (Pmax) What is Google Performance Max? First off, let’s get clear on what Performance Max is. It’s one of Google’s latest campaign types that allows advertisers to access all of Google’s inventory from a single campaign. This means you can showcase your ads across a range of networks […]
Hey there! If you’re looking to dive into the world of Facebook marketing and want to target the users that have already shown interest in your products or services, you’re in the right spot! Today, I’m going to walk you through the process of setting up retargeting ads on Facebook, guaranteed to help you reconnect
Understand Facebook Retargeting What is Retargeting? Okay, let’s kick things off with the basics! Retargeting, in a nutshell, is a marketing strategy that allows you to reach out again to people who have previously engaged with your brand but didn’t convert—meaning they didn’t make a purchase. Imagine you’ve got someone who browses your Shopify store,