The Importance of Choosing the Right Frequency Cap Understanding Frequency in Retargeting When diving into the world of Facebook retargeting ads, one of the first terms you’ll encounter is ‘frequency.’ It’s simply how often your ad is shown to the same individual. Finding the right frequency cap can be a game changer for your campaigns. […]
Understanding the Optimization Score What is an Optimization Score? Hey there! Let’s kick things off by breaking down what an Optimization Score actually means. In my experience, it’s essentially Google’s way of telling you how well your ads are set up to perform. This score is expressed as a percentage, ranging from 0 to 100.
Understanding Click-Through Rates (CTR) What Is CTR? So, let’s dive into the basics first. CTR, or Click-Through Rate, is that nifty little number that tells you how many people clicked on your ad after seeing it. It’s simply the number of clicks your ad received divided by the number of times it was shown, then