Understand Your Target Market Research Cultural Norms and Preferences When I first dove into international Google Ads, I quickly learned that what works in one country might flop in another. Understanding cultural norms is crucial. For example, humor is received very differently across cultures. What’s hilarious in the U.S. could be offensive somewhere else. So, […]
Understanding the Power of Video Ads Why Video Ads Matter When I first jumped into the world of LinkedIn marketing, I quickly realized that video ads were a game changer. Unlike static images, videos have this unique ability to hold a viewer’s attention. We’ve all seen it happen: a captivating video pops up in our
Understanding LinkedIn Ad Accounts What Is a LinkedIn Ad Account? When I first dove into the world of LinkedIn ads, I realized how distinct these ad accounts are from other platforms. Essentially, a LinkedIn Ad Account is your key to tapping into a vast network of professionals via sponsored content, text ads, or InMail. Setting