Use Google’s Ad Transparency Tools Access the Ad Library To kick things off, one of the most straightforward ways to figure out if others are running Google Ads is to use Google’s Ad Library. This treasure trove of information allows you to see all active ads on the platform. Simply search for your competitor’s name […]
Understanding Campaign Goals Defining Your Objective Alright, before diving into the nitty-gritty, let’s chat about what you want to achieve with your Facebook Ads. It’s super crucial to nail down your campaign goals first. Are you trying to smash sales or just build awareness? Knowing this helps shape everything from your audience targeting to your
Understanding the Nature of Constraints What Are Constraints? So, first things first, let’s talk about what constraints are. In my experience, constraints are limitations or rules that shape the framework of a problem or decision-making scenario. Think of it as setting the stage for a play; every actor has their role, but the script guides