Understanding Your Audience Why Audience Insights Matter One of the first steps in retargeting is truly understanding who your audience is. It’s about diving deep into the data that Facebook provides and identifying your most engaged visitors. Think about it; these are the folks who have shown interest in your brand, and knowing them can […]
Understanding the Basics of Retargeting What is Retargeting? When I first got into digital marketing, the term “retargeting” threw me off a bit. Simply put, retargeting is like waving hello to visitors who checked out your site but left without making a purchase. It uses cookies to track their behavior and then presents them ads
Understand Your Audience Segment Your Users One of the first things I learned when diving into retargeting is that not all users are created equal. You really want to take the time to segment your audience based on their behaviors and interactions with your website. By understanding the different types of visitors—like those who scroll