Understanding the Auto Industry Landscape The Different Segments of the Auto Industry When I first dove into advertising within the auto industry, I realized there’s a ton of diversity to consider. From manufacturers to dealerships and parts suppliers, each segment has its own unique needs. Depending on what you’re promoting, understanding these segments is crucial. […]
Understanding Conversion Tracking What is Conversion Tracking? When I first delved into the world of LinkedIn advertising, the concept of conversion tracking was a bit confusing. Simply put, conversion tracking allows you to measure the actions that users take after interacting with your ads. Whether it’s signing up for a newsletter, downloading a white paper,
Define Your Target Audience Clearly Identify Who You Want to Reach One of the first things I learned when delving into LinkedIn Ads is the importance of knowing exactly who your audience is. I’ve made the mistake of being too broad in my targeting, thinking it would yield a wider reach. Spoiler alert: it didn’t