Understand Your Audience Gathering Data Before we dive into retargeting, let’s talk about understanding who your audience really is. Gathering data is crucial; Facebook gives us amazing insights into user behavior. From engagement metrics like clicks, shares, and comments to page visits, every little bit helps paint a picture of what your audience likes. When […]
Understanding Facebook Engagement What Constitutes Engagement? So, what do we mean by engagement on Facebook ads? It’s not just about likes, my friends. Engagement can be comments, shares, clicks, or even views. Basically, if someone interacts with your ad in any way, they’re showing interest. And that’s a big deal! Every kind of interaction gives
Understanding Engagement Metrics What Counts as Engagement? When you’re diving into the world of Facebook ads, it’s crucial to understand what engagement really means. To me, engagement isn’t just a buzzword; it’s about the interaction one has with your ad. This includes likes, shares, comments, and of course, clicking on your ad. Each of these