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How Does Audience Targeting Work in Google Pmax?

Understanding Audience Insights What Are Audience Insights? Let me start by saying that audience insights are a game changer. They give you a clear view of who your target demographic really is. This isn’t just data; it’s a sneak peek into the minds and habits of your potential customers. Google Pmax pulls this data from […]

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How Does Location Targeting 7 Work In LinkedIn Ads?

Understanding Location Targeting Options Why Location Matters in LinkedIn Ads In my experience, understanding why location matters is crucial when it comes to LinkedIn ads. LinkedIn is a professional networking site, and the users are often there to make connections relevant to their geographic area. When you’re targeting a specific location, you’re likely to reach

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