Define Your Target Audience Understanding Who Your Audience Is To kick things off, let’s chat about the first step: understanding who you’re actually talking to. This might seem like common sense, but it’s way too easy to miss. Imagine pouring all your energy into writing an amazing ad only to find out it’s reaching the […]
Sponsored Content Understanding Sponsored Content One of the first ad formats I dived into on LinkedIn was Sponsored Content. It’s basically a post that appears right in the feed of your target audience. This ad feels less intrusive and is more integrated into the user experience. I remember the first time I ran one, it
1. Know Your Audience Understanding Demographics One of the first lessons I learned in ad buy optimization is that knowing your audience is crucial. You really need to dive into demographics: age, gender, income level, location – the works. Having this information helps you tailor your ads to speak directly to them. Getting into the