Understanding Facebook Ads and Retargeting What Is Retargeting? Retargeting is a nifty marketing strategy that allows businesses to show their ads to users who have previously interacted with their content. Picture someone clicking on your Facebook ad but not making a purchase. With retargeting, you can re-engage that user and remind them about your product […]
As a digital marketer, one question I often get (and one I personally pondered when I first dove into Facebook advertising) is whether you can retarget people who have seen your ad. Spoiler alert: yes, you can! However, the process might seem a bit complex at first, so let’s break it down into 5 manageable
Understanding Facebook Lead Ads What are Facebook Lead Ads? Alright, let’s kick things off with the basics. Facebook Lead Ads are a fabulous tool for collecting information from potential customers right on the platform. Instead of sending users off to your website to fill out a form, these ads allow them to do it without
Understanding Facebook Engagement What Constitutes Engagement? So, what do we mean by engagement on Facebook ads? It’s not just about likes, my friends. Engagement can be comments, shares, clicks, or even views. Basically, if someone interacts with your ad in any way, they’re showing interest. And that’s a big deal! Every kind of interaction gives